3/10 Discovery Principle: Design > Tech

Engineering is complex and vital to creating great innovative products. However, creating a great user experience is often more difficult and critical to success. Early adopters will accept some technical limitations as long as the product remains valuable and enjoyable. No one will use a valuable and technically mature solution if they can't figure out how to use it.

That's why dedicated product designers are essential, and when you have them, they need to play a prominent role in delivering a product with outstanding usability.